InfoComm 2008 projector trends....
I know I’ve mentioned how video/data projectors (and their affiliated accessories like interactive whiteboards, carts and wireless controllers) were a substantial part of InfoComm. Sorting out the choices can certainly be confusing, as prices have fallen dozens and dozens of models have flooded the market. Deciding which projector(s) to buy for your school(s) is now more like asking “Which car should I buy?” Well, that depends, and every manufacturer is going to claim they’re the best. Of course I can’t endorse any technology or manufacturer over another… but I’ll describe what I learned about the current projector field.
Starting from the top down, the main two choices are of the chip manufacturer: 3LCD or DLP. 3LCD (or LCD, Liquid Crystal Display) has ruled the roost as the dominant projector technology for some time, and is made by Seiko Epson. It uses 3 LCD chips (as you might’ve guessed) to increase the millions of colors that can be represented on the screen. DLP (Digital Light Processing) was invented in 1987 by everyone’s favorite calculator maker, Texas Instruments, and for some time was too expensive for most consumers, but used primarily in high end applications. Today, however, single-chip DLP (they also make much more expensive 3 chip models that, by all accounts, have probably the most superior pictures on the market) are about the same price as 3LCD, so DLP has roared ahead in market share, though LCD still has a slight majority. And when things get this close, competition heats up.
Each manufacturer spent their entire InfoComm presentations not just touting their unique features, but mercilessly attacking the competition. I felt like a terrified Tokyo resident looking up at Godzilla and King Kong going at it.
DLP concentrated on their claims of low total cost of ownership, since DLP chips don’t need a dust filter, as LCD does. LCD boasted of their superior color reproduction. DLP pointed out that the contrast ratio between black and white is better with their chips, and claimed that their new BrilliantColor technology now makes their colors equal to the competition. LCD said their dust filters helps their bulbs stay brighter longer. DLP claimed their projectors never experienced a burned-in image, as LCD is prone to. And back and forth it went.
I found myself in a little darkroom taking in a 40 minute presentation of 3D engineering schematics illustrating projector color depth comparisons, and wondering “Can’t I just watch a movie and see which one looks better?” Just don’t ask me which one you should get. At the very least, having two affordable choices is a great thing, and the intense arms race will no doubt continue to benefit consumers and increase the quality and number of features available.
On the horizon: LCoS (Liquid Crystal on Silicon) has long occupied the superior-image-but-too-expensive-for-everyone slot that DLP once held. Canon showed off their new REALiS models which use LCoS chips, a similar technology to LCD but which have eliminated the “screen door effect” that can occur. Canon is jumping at the chance to use this third chipset because they can manufacture LCoS chips themselves, and build their own projectors from start to finish without any outsourcing. Their new model is also WUXGA (that’s a whopping 1,920 x 1,200 pixels, essentially the highest level now on the market), and several other manufacturers had their own new WUXGA models on display. Resolution that high looked honestly, truly striking.
Also on the horizon: tired of changing bulbs when they burn out every 2,000 hours or so? LEDs will probably replace bulbs someday in your household lights, car headlights, as well as in your projector. They literally never need replacing (well, technically, they last a few hundred thousand hours). Another advantage: they are super tiny. Projectors continue to get smaller; Casio and Epson showed off their impressively slim models about the size of a textbook. But, LED models could get even smaller. And so, the Optoma Pico (pictured) debuted at the DLP booth. Billed as the world’ first handheld projector, it’s coming to market worldwide in 2009. It weighs just four ounces, and while the resolution, picture size and brightness don’t rival full size models, it’s obviously built for maximum portability. In a dark room, hook up an iPod to it and you get a respectable picture about double the size of a laptop screen. And when your presentation is finished, just put everything in your pocket and walk out of that dark room, confident that you got that school budget increase because your projector was 1/10 the size of everyone else's. At any rate, it’s a really fascinating demonstration of the probable future of the industry, and was one of my favorite products at InfoComm 2008.




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